
Find Your WAI with Lindsey Means
Hey Gorgeous, Welcome to the Find Your WAI podcast where we are answering the question “Who Am I?” which is what WAI stands for. I’m your host, Lindsey Means, Biz Alchemist + Human Design Expert. 👸 I help soulpreneurs step into their royal Empress birthright by embodying their Human Design, activating biz alchemy, and cultivating Sacred Union within. I’m so grateful you’re here, now let’s get started!
Find Your WAI with Lindsey Means
#35 - Branding = Putting It All Together
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Season 3
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Episode 35
Today we are talking about all things branding! I absolutely love this stuff but it can be overwhelming because it’s hard to know where to start! If you haven’t listened to the last few episodes I suggest checking that out first.
"Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness." - ELIZABETH SMITHSON
- #1 Dream Client Persona
- After you create your DCP you’ll have an idea about who your ideal customer is and how you can start marketing to them!
- Get a Pinterest board together
- Look at the brands they like to get an idea of colors, fonts, and logos
- Brand Board
- What is it?
- "A brand board is an at-a-glance document containing all your brand elements- from your main logo to your color palette. You may have seen them floating around Pinterest but not understood what they were." - Nesha Woolery
- What is it?
- Logo
- Fivver
- Etsy
- Give them your DCP and all the other info you’ve collected
- Website
- Wix.com is great for beginners
- If you have the budget hire someone
- Godaddy for the URL
- The home page should be the main focus
- Embody your DCP when making it
- 70% photos, 30% words
- New Client Page
- Social Media
- IG Tips
- Profile = Sales Page!
- Make it a business page
- Who you are, what you do, who you’re looking for
- IG Tips
- RECAP
- DCP is the first step
- Branding is all about creating a cohesive look to attract your dream clients!
- Once you have your branding locked in, it gets easier
- Remember to have an attitude of wonder, curiosity, and compassion for yourself during this journey.
✨ Thank you for listening! Check out the links below to connect with me!
- 👸 CLICK HERE to start your 7-day free trial for The Empress Sanctuary membership
- 👩🏫 CLICK HERE to check out the Find Your WAI online courses
- 🔮 CLICK HERE to book a 1:1 Alchemy Session
- 🥳 CLICK HERE to connect with me on Instagram @lindseymeans_